After Backrooms and Netflix’s recent deals with creators like Mark Rober, Ms. Rachel, and Pop the Balloon, it feels clear that the next generation of IP will be built on Youtube first. Build the audience, prove demand, then let studios and streaming platforms compete to license or acquire it.

After Backrooms and Netflix’s recent deals with creators like Mark Rober, Ms. Rachel, and Pop the Balloon, it feels clear that the next generation of IP will be built on Youtube first. Build the audience, prove demand, then let studios and streaming platforms compete to license or acquire it.

After Backrooms and Netflix’s recent deals with youtube creators and formats like Mark Rober, Ms. Rachel, and Pop the Balloon, it’s pretty clear that the next gen of IP will start on youtube. Build the audience first, prove demand, then let studios and streaming platforms license or acquire it. I a

After Backrooms and Netflix’s recent deals with youtube creators and formats like Mark Rober, Ms. Rachel, and Pop the Balloon, it’s pretty clear that the next gen of IP will start on youtube. Build the audience first, prove demand, then let studios and streaming platforms license or acquire it. I a