Whenever I talk with founders about Asia GTM, one thing keeps coming up: Don’t use the low context low trust Anglo social model to retrofit a high context high trust Asian market. This sounds obvious, but a lot of Western teams still get it wrong. In the US/EU, trust is much more rules-mediated.
Western founders are advised to adapt their go-to-market approach for Asian markets by respecting high-context, high-trust social norms instead of applying low-context, rules-based models from the US/EU.
Whenever I talk with founders about Asia GTM, one thing keeps coming up: Don’t use the low context low trust Anglo social model to retrofit a high context high trust Asian market. This sounds obvious, but a lot of Western teams still get it wrong. In the US/EU, trust is much more rules-mediated.
he principle applies to China/Korea/Japan/Vietnam/SG and other developed or sizable Asian markets. Over time, Chinese and Korean users have become more utility and novelty driven, especially younger cohorts. But Japanese users are probably the most trust-resistant cohort: you can have a 5/10 product
RT @DoveyWan: Whenever I talk with founders about Asia GTM, one thing keeps coming up: Don’t use the low context low trust Anglo social mod…
This principle applies to China/Korea/Japan/Vietnam/SG and other developed or sizable Asian markets. Over time, CN and KR users have become more utility and novelty driven, especially younger cohorts. But Japanese users are probably the most trust-resistant cohort.. you can still have a 5/10 produc
This principle applies to China/Korea/Japan/Vietnam/SG and other developed or sizable Asian markets. Over time, CN and KR users have become more utility and novelty driven, especially younger cohorts. But Japanese users are probably the most trust-resistant cohort.. you can still have a 5/10 produc