I've seen a lot of worse products beat better ones, and the reason is almost always the same. We've run outbound for 275+ B2B companies so far, across just about every kind of product you can think of, the polished ones and the ones barely holding together. Across all of them, it comes down to th

I've seen a lot of worse products beat better ones, and the reason is almost always the same. We've run outbound for 275+ B2B companies so far, across just about every kind of product you can think of, the polished ones and the ones barely holding together. Across all of them, it comes down to th

RT @itsalexvacca: I've seen a lot of worse products beat better ones, and the reason is almost always the same. We've run outbound for 275…