There is literally ZERO ROI hiring KOLs in crypto today This comes from a top founder in the space I talked to this week His company paid a bunch of KOLs to promote their product to then see their competitors hire the same KOLs right after to not only promote the competitor’s product but on top to
@kevinwshpod·Jul 19, 2026·2 sources·negative
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A founder says hiring KOLs in crypto yields zero ROI as they often work for competitors soon after.
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RT @KevinWSHPod: There is literally ZERO ROI hiring KOLs in crypto today This comes from a top founder in the space I talked to this week…
@kevinwshpod
Jul 19, 2026
There is literally ZERO ROI hiring KOLs in crypto today This comes from a top founder in the space I talked to this week His company paid a bunch of KOLs to promote their product to then see their competitors hire the same KOLs right after to not only promote the competitor’s product but on top to
@kevinwshpod
Jul 19, 2026