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Lyn Alden is done watching private equity buy, gut, and flip good businesses. Her answer: Orange Juice, a company that buys and holds businesses and backs them with a bitcoin treasury. @LynAldenContact joins me live at 3:25 pm ET. DON'T MISS IT! TUNE IN 🎧 x.com/i/broadcasts/1…

@laurashin·Jul 20, 2026·12 sources·positive
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Lyn Alden launches Orange Juice, a company that acquires and holds businesses while backing them with a bitcoin treasury.

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Lyn Alden is done watching private equity buy, gut, and flip good businesses. Her answer: Orange Juice, a company that buys and holds businesses and backs them with a bitcoin treasury. @LynAldenContact joins me live at 3:25 pm ET. DON'T MISS IT! TUNE IN 🎧 x.com/i/broadcasts/1…

@laurashin
Jul 20, 2026

"The types of companies we are looking to buy with Orange Juice are typically companies that are generally speaking companies that are outside the space entirely. Things that often have a physical real-world presence, that are kind of AI resistant," @LynAldenContact x.com/i/broadcasts/1…

@laurashin
Jul 20, 2026

"Early on in the strategy, we intend companies with a combination of cash and equity in our own entity ... So generally speaking, we are looking for founders that buy into the thesis as we seem it, which is that cashflows and Bitcoin is a good combination," @LynAldenContact on Orange Juice's strateg

@laurashin
Jul 20, 2026

"The [Bitcoin] treasury will itself be held at the parent company level," @LynAldenContact on how Orange Juice will work with its subsidiaries https://x.com/i/broadcasts/1dKrPPVDELyJX?s=20

@laurashin
Jul 20, 2026

"As long as the operational cashflows are managed well, it is not a company that has to perpetually issue new securities," @LynAldenContact on Orange Juice's strategy https://x.com/i/broadcasts/1AKEmmLgOZeKL?s=20

@laurashin
Jul 20, 2026

"We intend this to run for years and decades," @LynAldenContact on Orange Juice https://x.com/i/broadcasts/1AKEmmLgOZeKL?s=20

@laurashin
Jul 20, 2026

"In terms of just intention and structure, it is a comparable data point," @LynAldenContact on Orange Juice comparisons with Berkshire Hathaway https://x.com/i/broadcasts/1AKEmmLgOZeKL?s=20

@laurashin
Jul 20, 2026

"We've got a ton of inbound ever since the announcement," @LynAldenContact on Orange Juice interest https://x.com/i/broadcasts/1AKEmmLgOZeKL?s=20

@laurashin
Jul 20, 2026

"We intend to structure it so that the answer is no," @LynAldenContact on whether the volatility of Bitcoin price can hurt Orange Juice's companies https://x.com/i/broadcasts/1dKrPPVDELyJX?s=20

@laurashin
Jul 20, 2026

"In theory even if the Bitcoin treasury were to go away, the company itself still functions," @LynAldenContact on how Orange Juice plans to structure its strategy https://x.com/i/broadcasts/1AKEmmLgOZeKL?s=20

@laurashin
Jul 20, 2026

"Primarily, it is a way to retain value," @LynAldenContact on what Bitcoin will do for Orange Juice's planned subsidiaries https://x.com/i/broadcasts/1AKEmmLgOZeKL?s=20

@laurashin
Jul 20, 2026

"Our X factor, our juice is that we think Bitcoin is a rocket fuel," @LynAldenContact on Orange Juice's edge https://x.com/i/broadcasts/1AKEmmLgOZeKL?s=20

@laurashin
Jul 20, 2026

"It can be temporarily carried by the operational cashflow of the other business, by the strength of the parent company, we can bring in resources to help them solve the issue if possible," @LynAldenContact on what happens if one of Orange Juice's companies is losing money x.com/i/broadcasts/1…

@laurashin
Jul 20, 2026

"We don't rule out the possibility that some businesses might one day down the line have to be sold," @LynAldenContact on Orange Juice https://x.com/i/broadcasts/1dKrPPVDELyJX?s=20

@laurashin
Jul 20, 2026

"I'd actually love to see just boring companies add Bitcoin to their balance sheet" Lyn Alden, co-founder of Orange Juice, on why cash flowing businesses make the best Bitcoin treasuries "There are a lot of Bitcoin treasury companies out there. One of the biggest criticisms against them is that th

@laurashin
Jul 20, 2026

"We are not going to put unlimited resources into one bleeding company. If there's a wound, sometimes, you have to mitigate harm," @LynAldenContact on Orange Juice https://x.com/i/broadcasts/1AKEmmLgOZeKL?s=20

@laurashin
Jul 20, 2026

"I would use a sum of parts analysis for it," @LynAldenContact on how to value Orange Juice amid plans to go public https://x.com/i/broadcasts/1AKEmmLgOZeKL?s=20

@laurashin
Jul 20, 2026

"Some of the owners we expect would want ownership into Orange Juice in a similar way that investors have," @LynAl https://x.com/i/broadcasts/1AKEmmLgOZeKL?s=20

@laurashin
Jul 20, 2026