If you are a crypto brand hiring a KOL agency or a clipping agency your money is funding bots only The bigger issue is that because you are judging your CMO on KPIs like views and „engagement“ so this person - if not a cofounder or shareholder - has a direct incentive to keep these agencies game ru
@kevinwshpod·Jul 20, 2026·2 sources·negative
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Crypto brands that hire KOL or clipping agencies are funding bot-driven engagement, and CMOs incentivized by vanity metrics perpetuate the problem.
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If you are a crypto brand hiring a KOL agency or a clipping agency your money is funding bots only The bigger issue is that because you are judging your CMO on KPIs like views and „engagement“ so this person - if not a cofounder or shareholder - has a direct incentive to keep these agencies game ru
@kevinwshpod
Jul 20, 2026
If you are a crypto brand hiring a KOL agency or a clipping agency your money is funding bots only The bigger issue is that because you are judging your CMO on KPIs like views and „engagement“ so this person - if not a cofounder or shareholder - has a direct incentive to keep these agencies game ru
@kevinwshpod
Jul 20, 2026